The announcement came from the key influencers like Shailesh Rao, VP, Asia Pacific, Latin America & Emerging Markets for Twitter at the Arab Social Media Influencers Summit in Dubai.
Video to be a core part of enhancing user interaction:
“Twitter sees Dubai as amongst its fastest growing markets,” said Rao at a recent event. “And Twitter is all set to enhance user interactions through the power of videos.”
“Video is at the core of Twitter’s user interaction strategy,” said Rao.
The upcoming venture:
The upcoming venture for Twitter in Dubai has the potential to boost Twitter’s global presence. “While Dubai is one of our largest markets, setting up an office in Dubai will help us channel our efforts more effectively towards providing the users an enhanced user experience on the social media platform,” said Rao.
Twitter- spreading its branches…
During last one year, Twitter has laid several new offices around the world where Q4 alone saw addition of 13 new markets totaling its presence to 73 countries worldwide.
“Mena (Middle East and North Africa region) is a key strategic market for us. Our new Dubai office will be the focal point favoring development across the region. Dubai is a regional hub for various brands as well as advertising agencies. We are excited to build a team which will work with partners directly and help them get the most out of Twitter,” said Rao.
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