John Oliver who hosts the talk show "Last Week Tonight" never misses a beat when it comes to making an observation on funny situations in our daily life.
This week the hit show took on the topic of "Native Advertising".
Native Advertising is advertising that is partially disguised as editorial content. In the segment, John Oliver takes sensible yet utterly funny look at this new advertising format. He did not pull at punches and took on media moguls like Jonah Peretti whose website BuzzFeed draws all of its revenue from native advertising. He also took on Joe Ripp, CEO of Time Inc. Time Inc. has recently built a new native advertising unit. The segment is thought-provoking and funny, especially when John Oliver draws a parallel between maintaining a separation of Church and State and maintaining a separation between advertising and editorial content.
Native Advertising is advertising that is partially disguised as editorial content. In the segment, John Oliver takes sensible yet utterly funny look at this new advertising format. He did not pull at punches and took on media moguls like Jonah Peretti whose website BuzzFeed draws all of its revenue from native advertising. He also took on Joe Ripp, CEO of Time Inc. Time Inc. has recently built a new native advertising unit. The segment is thought-provoking and funny, especially when John Oliver draws a parallel between maintaining a separation of Church and State and maintaining a separation between advertising and editorial content.
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